Polly Berrido

Content that connects.

BBC trained journalist with over 10 years experience working in high-profile, world-renowned media – including BBC, ITV, Channel 4, BFBS, Immedia, Newsquest and Trinity Mirror - and 10 years on the other side of the fence, telling stories from a business/brand perspective reaching hundreds of thousands of readers.

I've written for every type of audience in print publications and online from large and national – BBC News, Daily Mail, The Guardian, The Telegraph, Glamour Magazine, Good Housekeeping, Psychologies, Men’s Health – to more niche, targeted markets.

And I’ve created content for global brands - Nissan, Remington, Shell – to start-ups, SMEs and everything in between. 

The thread running through all my writing - it's content that connects.

dunnhumby •

What could the future hold for AI in grocery retail?

Retail is changing, and Artificial Intelligence (AI) is leading the charge. In this second article in a series from dunnhumby’s Chief Data Science Officer, Sandra Stanley explores some of the very real opportunities that retailers have to implement AI in their businesses today—and those that promise to transform the industry’s future.Over the last decade, retailers that prioritise speed, efficiency and data-driven decision making have risen to the top. Brands like Amazon and Shein have redefined...
dunnhumby •

dunnhumby’s Global Partner Summit: five things we learned about holistic health and the modern shopper

Last October, the dunnhumby Global Partner Summit 2024 saw industry leaders, innovators and experts gather in sunny Miami to share insights on the latest trends in AI, data science, and personalised marketing. Over three days, we covered a range of topics critical to the future of retail, presented by our team of global experts.If you weren’t able to attend in person, you can still soak up the insights with our new series bringing you the key takeaways from some of the stand-out presentations. I...
theHRDIRECTOR •

People-powered productivity in the AI era | theHRD

Employee productivity has been cast into the spotlight in recent months, thanks to the acceleration of AI. New research* shows that 50% of businesses are prioritising employee productivity over the next two years, budgeting for resources that promote individual staff performance and effectiveness.
AI’s growing role in the workplace is, of course, a key driver of this trend. But it’s not the only factor. Increased remote work and other operational challenges mean businesses are looking to maximis...
influenceonline.co.uk •

Should leaders show emotion on the party conference stage?

Why do we expect our leaders to be unemotional? And why is a leader who restricts their emotions perceived as better than someone who embraces their feelings?The speeches are probably in their final drafts, the contingency plans will be in place, and the embargoed press releases are presumably ready to go. But as final preparations for the party political conferences continue apace, the one thing that can’t be pre-planned is the expression of human emotion.If Rachel Reeves’s moment of emotion du...
influenceonline.co.uk •

Rethinking reputation management in the age of AI

If you’re leaving it up to everyone else to talk about your business, you have much less control over your reputation than you used to.Over the last couple of years, businesses have entered a whole new world where artificial intelligence can automate more of our manual tasks every day. That might sound intimidating, but it’s inescapable. As AI strips back our practical responsibilities, it’s your reputation that upholds your business and helps you stand out from the crowd.Business leaders are hy...
HR Magazine •

Emotion matters in modern leadership - HR Magazine

While open conversations about mental health and vulnerability have helped reduce stigma in many areas of society, leaders now have an even greater role to play in challenging the belief that emotions should be kept hidden in professional roles.
As mental health takes centre stage again this month, World Mental Health Day invites us to reflect not only on how far we’ve come in recognising the importance of wellbeing, but also on how leadership culture needs to further evolve. 
One o...
SME Today •

Buying Commercial Property Makes Sense Right Now | SMEToday

2025 is a year that will go down in history for many things. The year AI became truly ubiquitous, a year of geopolitical realignment, a pivotal moment in the reshaping of global supply chains and, perhaps less recognised, one of the most opportune moments in recent history for companies to transition from tenants to owners.
The fact is, for many businesses in 2025, the decision to purchase commercial property isn’t just about location and square footage anymore – it’s become a strategic move tha...
Daily Mirror •

How our ex-MPs will be earning a lot of money after the election

Former MPs could be set to earn themselves a small fortune in the months after the election, potentially picking up hundreds of thousands of pounds for a few hours work. Before the election even takes place, 132 MPs have chosen not to stand again on July 4, including many high-profile figures.

Former prime minister Theresa May, former deputy prime minister Dominic Raab and current levelling-up secretary Michael Gove have all stood down, as did former Labour ministers Harriet Harman and Dame Mar...

Nissan Juke – The WHY Agency

Using a combination of professionally shot B-Roll footage, stylish animated sequences, meticulous sound design, and punchy graphics, we produced a video that emphasised the agility and athleticism of the car’s design and the thrilling driving experience.
We also worked closely with the presentation team and experts from engineering and design to develop a clear narrative and beautifully designed deck that walked the journalists through the vehicle’s design attributes in a way that felt like info...

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