Polly Berrido

Content that connects.

BBC trained journalist with over 10 years experience working in high-profile, world-renowned media – including BBC, ITV, Channel 4, BFBS, Immedia, Newsquest and Trinity Mirror - and 10 years on the other side of the fence, telling stories from a business/brand perspective reaching hundreds of thousands of readers.

I've written for every type of audience in print publications and online from large and national – BBC News, Daily Mail, The Guardian, The Telegraph, Glamour Magazine, Good Housekeeping, Psychologies, Men’s Health – to more niche, targeted markets.

And I’ve created content for global brands - Nissan, Remington, Shell – to start-ups, SMEs and everything in between. 

The thread running through all my writing - it's content that connects.

theHRDIRECTOR •

People-powered productivity in the AI era | theHRD

Employee productivity has been cast into the spotlight in recent months, thanks to the acceleration of AI. New research* shows that 50% of businesses are prioritising employee productivity over the next two years, budgeting for resources that promote individual staff performance and effectiveness.
AI’s growing role in the workplace is, of course, a key driver of this trend. But it’s not the only factor. Increased remote work and other operational challenges mean businesses are looking to maximis...
influenceonline.co.uk •

Should leaders show emotion on the party conference stage?

Why do we expect our leaders to be unemotional? And why is a leader who restricts their emotions perceived as better than someone who embraces their feelings?The speeches are probably in their final drafts, the contingency plans will be in place, and the embargoed press releases are presumably ready to go. But as final preparations for the party political conferences continue apace, the one thing that can’t be pre-planned is the expression of human emotion.If Rachel Reeves’s moment of emotion du...
influenceonline.co.uk •

Rethinking reputation management in the age of AI

If you’re leaving it up to everyone else to talk about your business, you have much less control over your reputation than you used to.Over the last couple of years, businesses have entered a whole new world where artificial intelligence can automate more of our manual tasks every day. That might sound intimidating, but it’s inescapable. As AI strips back our practical responsibilities, it’s your reputation that upholds your business and helps you stand out from the crowd.Business leaders are hy...
HR Magazine •

Emotion matters in modern leadership - HR Magazine

While open conversations about mental health and vulnerability have helped reduce stigma in many areas of society, leaders now have an even greater role to play in challenging the belief that emotions should be kept hidden in professional roles.
As mental health takes centre stage again this month, World Mental Health Day invites us to reflect not only on how far we’ve come in recognising the importance of wellbeing, but also on how leadership culture needs to further evolve. 
One o...
SME Today •

Buying Commercial Property Makes Sense Right Now | SMEToday

2025 is a year that will go down in history for many things. The year AI became truly ubiquitous, a year of geopolitical realignment, a pivotal moment in the reshaping of global supply chains and, perhaps less recognised, one of the most opportune moments in recent history for companies to transition from tenants to owners.
The fact is, for many businesses in 2025, the decision to purchase commercial property isn’t just about location and square footage anymore – it’s become a strategic move tha...
Daily Mirror •

How our ex-MPs will be earning a lot of money after the election

Former MPs could be set to earn themselves a small fortune in the months after the election, potentially picking up hundreds of thousands of pounds for a few hours work. Before the election even takes place, 132 MPs have chosen not to stand again on July 4, including many high-profile figures.

Former prime minister Theresa May, former deputy prime minister Dominic Raab and current levelling-up secretary Michael Gove have all stood down, as did former Labour ministers Harriet Harman and Dame Mar...

Nissan Juke – The WHY Agency

Using a combination of professionally shot B-Roll footage, stylish animated sequences, meticulous sound design, and punchy graphics, we produced a video that emphasised the agility and athleticism of the car’s design and the thrilling driving experience.
We also worked closely with the presentation team and experts from engineering and design to develop a clear narrative and beautifully designed deck that walked the journalists through the vehicle’s design attributes in a way that felt like info...
Omniplex Guide •

Digital Adoption 101: What is a Digital Adoption Solution? - Omniplex Guide

A digital adoption solution could be the tool your business needs most right now. But if you’re unfamiliar with this emerging technology, your first question might be: What exactly is digital adoption? We’ll break it down and discuss the benefits it could have on your business below.
A digital adoption solution (DAS) is essentially a piece of software that overlays another piece of software with helpful content. It lets you add real-time support and guidance for users, with the aim of speeding u...

Just Yell Roadshow – The WHY Agency

We created an experiential event to tour 20 major shopping centres across the UK, spanning 10 months. We reached nationwide audiences in stores, online via social media, and in the local press. We planned, strategised, and developed a creative concept that would be relevant to Yell’s brand transition and would attract as many people to the stand as possible. The ‘Just Yell’ campaign we devised was based on a clever double meaning, playing on the brand name and creating an immersive competitive e...

N2O | Standing Proud at Pride White Paper

The “Standing Proud at Pride and Beyond” white paper is here to help you identify ways to forge genuine beneficial connections with the audience and its allies so your place at Pride is welcomed. Packed with consumer insights and opinions from a knowledgeable panel of LGBTQI+ community members, this white paper is the essential reading guide for all Pride brand experiences.‍

The “Standing Proud at Pride and Beyond” white paper is here to help you identify ways to forge genuine beneficial connec...
Omniplex Guide •

10 Impactful Strategies to Improve User Engagement - Omniplex Guide

Beyond acquisition, user engagement is one of the most essential elements of SaaS product success. Actively engaged users are the foundation you need to benefit from higher retention rates, increased conversions and, ultimately, the growth of your business.
User engagement is a measure of how active and involved users are with your product, including how responsive they are to the content you provide. High levels of user engagement mean people  find value and satisfaction in your product and are...
Entertainment Partners •

Outside of London: How the UK Production Industry Spread Beyond the Capital

Film and TV production outside of London (OOL) is now an integral part of the UK production industry, with world-class national media hubs having emerged across England, as well in Wales, Scotland and Northern Ireland. Historically, the development of production hubs outside the capital has largely been spurred on by the UK’s communications regulator, Ofcom, whose Regional Production and Regional Programming Guidance requires UK public service broadcasters (PSBs) to make a “suitable proportion”...
Entertainment Partners •

Spotlight: Sam Collett, UK Production Accounting and Incentives Expert

Production accountants have always been in high demand in the UK film and TV industry, but became even more essential following the production boom of recent years when the difficulty finding skilled crew has resulted in delayed shooting schedules and stretched budgets.Recognising the need for qualified, experienced production accountants in the UK market, Entertainment Partners recently expanded its global service offerings with the acquisition of FLB Accountants, a UK-based accounting firm wit...
Entertainment Partners •

What Does UK Government’s Creative Industries Sector Vision Mean for Film & TV?

The UK government recently published its Creative Industries Sector Vision, which sets out its ambitious plan to grow the creative industries by £50b over the next seven years, spurred by £77m of new funding.In announcing the Sector Vision, Prime Minister Rishi Sunak commented that “these industries have a special place in our national life and make a unique contribution to how we feel about ourselves as a country... I’m personally committed to the success of the creative industries – and so is...

Reinvigorating Town Halls: From Routine to Riveting – The WHY Agency

‘Town Halls’ or ‘All-Hands’ meetings are certainly not a new concept and they’re growing in popularity, with most Town Halls taking place online these days (thanks pandemic).
It’s never been easier to pull one together or to reach so many people. According to Gallagher’s State of the Sector 2022/2023 survey report, virtual conferences or employee town halls are the second most popular broadcast internal communication channels after email (76% vs 94%)*. But keeping them fresh, engaging and your r...
Omniplex Guide •

5 Best Userlane Alternatives and Competitors - Omniplex Guide

If you’re looking for a digital adoption platform that offers interactive guidance and support within software applications, Userlane might be high on your shortlist. It can streamline user onboarding, enhance engagement, and improve productivity through personalised walkthroughs, tooltips, and checklists.
But there are more than 50 other DAPs on the market too and it’s important to weigh up which option is right for you. Different platforms offer varying features, capabilities, pricing structur...
afp.media •

Blog

It’s readily acknowledged that the social media beast is a ravenous one, consuming content at an incredible rate. But in addition to the volume of photos, copy and video required to feed it, there’s often an urgency to the speed at which an idea needs to go from concept to completion…

It’s readily acknowledged that the social media beast is a ravenous one, consuming content at an incredible rate. But in addition to the volume of photos, copy and video required to feed it, there’s often an urgen...
Nameswitch •

Best of Both Worlds?

How to Know if Keeping Your Maiden Name at Work is Right for You

With the average age for brides continually rising, it’s increasingly likely that you’ll have built up a professional reputation, client base or network who know you by your maiden name, and you might be keen to maintain continuity professionally. If you’ve published anything professionally changing your name will distance you from our previous work. But what if you also like the idea of having the same name as your partner and, p...
Entertainment Partners •

Top Tips for Creating a Film or TV Call Sheet

On any film or TV set, one document does more to ensure the smooth running of the production than any other: the call sheet. The call sheet informs the cast and production crew of where they need to be for the following day’s shoot, as well as other necessary information like the shooting schedule, expected weather conditions, personelle contact details and parking regulations (which seem like a minor detail, but could easily derail a shoot!)  A well put-together call sheet is the crux of a succ...
Entertainment Partners •

Small Budget, Big Dreams: Landing the Perfect Location for Less

A production’s location is more than just a backdrop – it’s pivotal to conveying key messages, like time, mood and atmosphere, as well as any historical, geographical or cultural context.Clearly, location is important. But when you’re working to a small budget, how can you ensure your location does your script justice?Don’t panic! Although budget constraints might limit your options, creative thinking, negotiation and resourcefulness can help you to find the perfect location for your production....

N2O | Influencer Podcasts: Bandwagon or Brainwave?

Many things work better together in life, and influencers with podcasts might just be one of them. 22%of internet users are currently podcast listeners, and 92.7% of all internet users are currently on social media. So, it makes sense that the audience from one medium will nurture the growth of the other – and who better to lead the charge than influencers? Influencers are uniquely positioned to produce podcast content that resonates with the audience they are already deeply in touch with. Their...
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