Polly Berrido

Content that connects.

BBC trained journalist with over 10 years experience working in high-profile, world-renowned media – including BBC, ITV, Channel 4, BFBS, Immedia, Newsquest and Trinity Mirror - and 10 years on the other side of the fence, telling stories from a business/brand perspective reaching hundreds of thousands of readers.

I've written for every type of audience in print publications and online from large and national – BBC News, Daily Mail, The Guardian, The Telegraph, Glamour Magazine, Good Housekeeping, Psychologies, Men’s Health – to more niche, targeted markets.

And I’ve created content for global brands - Nissan, Remington, Shell – to start-ups, SMEs and everything in between. 

The thread running through all my writing - it's content that connects.

Nissan Juke – The WHY Agency

Using a combination of professionally shot B-Roll footage, stylish animated sequences, meticulous sound design, and punchy graphics, we produced a video that emphasised the agility and athleticism of the car’s design and the thrilling driving experience.
We also worked closely with the presentation team and experts from engineering and design to develop a clear narrative and beautifully designed deck that walked the journalists through the vehicle’s design attributes in a way that felt like info...
Omniplex Guide •

Digital Adoption 101: What is a Digital Adoption Solution? - Omniplex Guide

A digital adoption solution could be the tool your business needs most right now. But if you’re unfamiliar with this emerging technology, your first question might be: What exactly is digital adoption? We’ll break it down and discuss the benefits it could have on your business below.
A digital adoption solution (DAS) is essentially a piece of software that overlays another piece of software with helpful content. It lets you add real-time support and guidance for users, with the aim of speeding u...

Just Yell Roadshow – The WHY Agency

We created an experiential event to tour 20 major shopping centres across the UK, spanning 10 months. We reached nationwide audiences in stores, online via social media, and in the local press. We planned, strategised, and developed a creative concept that would be relevant to Yell’s brand transition and would attract as many people to the stand as possible. The ‘Just Yell’ campaign we devised was based on a clever double meaning, playing on the brand name and creating an immersive competitive e...

N2O | Standing Proud at Pride White Paper

The “Standing Proud at Pride and Beyond” white paper is here to help you identify ways to forge genuine beneficial connections with the audience and its allies so your place at Pride is welcomed. Packed with consumer insights and opinions from a knowledgeable panel of LGBTQI+ community members, this white paper is the essential reading guide for all Pride brand experiences.‍

The “Standing Proud at Pride and Beyond” white paper is here to help you identify ways to forge genuine beneficial connec...
Omniplex Guide •

10 Impactful Strategies to Improve User Engagement - Omniplex Guide

Beyond acquisition, user engagement is one of the most essential elements of SaaS product success. Actively engaged users are the foundation you need to benefit from higher retention rates, increased conversions and, ultimately, the growth of your business.
User engagement is a measure of how active and involved users are with your product, including how responsive they are to the content you provide. High levels of user engagement mean people  find value and satisfaction in your product and are...
Entertainment Partners •

Outside of London: How the UK Production Industry Spread Beyond the Capital

Film and TV production outside of London (OOL) is now an integral part of the UK production industry, with world-class national media hubs having emerged across England, as well in Wales, Scotland and Northern Ireland. Historically, the development of production hubs outside the capital has largely been spurred on by the UK’s communications regulator, Ofcom, whose Regional Production and Regional Programming Guidance requires UK public service broadcasters (PSBs) to make a “suitable proportion”...
Entertainment Partners •

Spotlight: Sam Collett, UK Production Accounting and Incentives Expert

Production accountants have always been in high demand in the UK film and TV industry, but became even more essential following the production boom of recent years when the difficulty finding skilled crew has resulted in delayed shooting schedules and stretched budgets.Recognising the need for qualified, experienced production accountants in the UK market, Entertainment Partners recently expanded its global service offerings with the acquisition of FLB Accountants, a UK-based accounting firm wit...
Entertainment Partners •

What Does UK Government’s Creative Industries Sector Vision Mean for Film & TV?

The UK government recently published its Creative Industries Sector Vision, which sets out its ambitious plan to grow the creative industries by £50b over the next seven years, spurred by £77m of new funding.In announcing the Sector Vision, Prime Minister Rishi Sunak commented that “these industries have a special place in our national life and make a unique contribution to how we feel about ourselves as a country... I’m personally committed to the success of the creative industries – and so is...

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