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It’s readily acknowledged that the social media beast is a ravenous one, consuming content at an incredible rate. But in addition to the volume of photos, copy and video required to feed it, there’s often an urgency to the speed at which an idea needs to go from concept to completion…

It’s readily acknowledged that the social media beast is a ravenous one, consuming content at an incredible rate. But in addition to the volume of photos, copy and video required to feed it, there’s often an urgen...

Outside of London: How the UK Production Industry Spread Beyond the Capital

Film and TV production outside of London (OOL) is now an integral part of the UK production industry, with world-class national media hubs having emerged across England, as well in Wales, Scotland and Northern Ireland. Historically, the development of production hubs outside the capital has largely been spurred on by the UK’s communications regulator, Ofcom, whose Regional Production and Regional Programming Guidance requires UK public service broadcasters (PSBs) to make a “suitable proportion”...

Top Tips for Creating a Film or TV Call Sheet

On any film or TV set, one document does more to ensure the smooth running of the production than any other: the call sheet. The call sheet informs the cast and production crew of where they need to be for the following day’s shoot, as well as other necessary information like the shooting schedule, expected weather conditions, personelle contact details and parking regulations (which seem like a minor detail, but could easily derail a shoot!)  A well put-together call sheet is the crux of a succ...

Small Budget, Big Dreams: Landing the Perfect Location for Less

A production’s location is more than just a backdrop – it’s pivotal to conveying key messages, like time, mood and atmosphere, as well as any historical, geographical or cultural context.Clearly, location is important. But when you’re working to a small budget, how can you ensure your location does your script justice?Don’t panic! Although budget constraints might limit your options, creative thinking, negotiation and resourcefulness can help you to find the perfect location for your production....

N2O | Standing Proud at Pride White Paper

The “Standing Proud at Pride and Beyond” white paper is here to help you identify ways to forge genuine beneficial connections with the audience and its allies so your place at Pride is welcomed. Packed with consumer insights and opinions from a knowledgeable panel of LGBTQI+ community members, this white paper is the essential reading guide for all Pride brand experiences.‍

The “Standing Proud at Pride and Beyond” white paper is here to help you identify ways to forge genuine beneficial connec...

N2O | Influencer Podcasts: Bandwagon or Brainwave?

Many things work better together in life, and influencers with podcasts might just be one of them. 22%of internet users are currently podcast listeners, and 92.7% of all internet users are currently on social media. So, it makes sense that the audience from one medium will nurture the growth of the other – and who better to lead the charge than influencers? Influencers are uniquely positioned to produce podcast content that resonates with the audience they are already deeply in touch with. Their...

Your Wedding, Your Way

Couples choices are evolving – from individuals who feel shoehorned into traditions or cultural expectations they don’t feel comfortable with, to those who feel more confident creating their own idea of how a wedding should be, encompassing a far wider range of preferences, traditions, and cultures.

To learn more about how wedding etiquette has evolved over the years and navigate the modern-day acceptable practices, 77 Diamonds created this fact packed guide.

Perhaps you’re part of this growin...

Best of Both Worlds?

How to Know if Keeping Your Maiden Name at Work is Right for You

With the average age for brides continually rising, it’s increasingly likely that you’ll have built up a professional reputation, client base or network who know you by your maiden name, and you might be keen to maintain continuity professionally. If you’ve published anything professionally changing your name will distance you from our previous work. But what if you also like the idea of having the same name as your partner and, p...